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Enrich your B2B leads with People Data Labs

Swiftask automates lead enrichment. Connect People Data Labs to retrieve complete profiles in real time, with no manual effort.

Result:

Improve your CRM data quality and boost conversion rates through better segmentation.

Outreach with incomplete data is ineffective

Having just a name and email is no longer enough. Without context on job title, company, or industry, cold outreach fails. Lack of reliable data holds back your growth.

Main negative impacts:

  • Inaccurate targeting: Sending generic messages to unqualified profiles hurts your brand and lowers response rates.
  • Wasted time on research: Sales teams spend hours searching for information on LinkedIn or Google instead of selling.
  • Outdated CRM records: Job changes and turnover make your database unusable without continuous updates.

Swiftask interfaces with People Data Labs to automatically enrich every incoming lead. Your CRM stays updated with actionable data.

BEFORE / AFTER

What changes with Swiftask

Manual data management

A prospect fills out a form. A salesperson must manually search for information, copy-paste data into the CRM before qualifying the lead.

Swiftask AI enrichment

As soon as a lead arrives, the AI agent queries People Data Labs, retrieves missing professional data, and updates your CRM instantly.

Automate your enrichment in 4 steps

STEP 1 : Configure Swiftask agent

Create a dedicated enrichment agent in Swiftask without writing any code.

STEP 2 : Connect People Data Labs

Integrate your People Data Labs API key as an enrichment source for your agent.

STEP 3 : Set the workflow

Instruct the agent when to enrich (e.g., new CRM lead) and what data to extract.

STEP 4 : Sync the results

The agent automatically pushes enriched data to your sales tool or CRM.

AI enrichment capabilities

The agent analyzes email or company name to query People Data Labs databases.

  • Target connector: The agent performs the right actions in people data labs based on event context.
  • Automated actions: Retrieval of job titles, industries, company size, social profiles, and contact info. Dynamic updates of lead records.
  • Native governance: Data is processed securely with a full log of all enrichment actions.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-people-data-labs@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Benefits of PDL automation

1. High-value data

Access the most comprehensive B2B databases directly in your workflow.

2. Productivity gains

Eliminate manual data entry and repetitive research.

3. Better conversion

Personalize your outreach with precise prospect data.

4. Clean CRM

Maintain a healthy, up-to-date database automatically.

5. Scalability

Enrich thousands of leads without increasing your workload.

Security and compliance

Swiftask applies enterprise-grade security standards for your people data labs automations.

  • Secure API connection: Uses encrypted API keys to communicate with People Data Labs.
  • GDPR compliance: Swiftask helps manage data processing in accordance with compliance requirements.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Impact on your sales operations

MetricBeforeAfter
Qualification time10-15 minutes/leadInstant
Data accuracyVariable (human)High (PDL API)

Take action with people data labs

Improve your CRM data quality and boost conversion rates through better segmentation.

Qualify leads instantly with Swiftask and People Data Labs

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