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Boost your response rates with automated WhatsApp satisfaction surveys

Swiftask connects your AI agents to WhatsApp via UltraMsg. Send your questionnaires at the perfect moment and analyze responses instantly.

Result:

Improve customer insights and react faster thanks to structured and automated feedback.

Email satisfaction surveys are ignored by your customers

Email open rates are plummeting. Your customers are on WhatsApp, but your feedback processes are stuck on obsolete channels. The result: low response rates, biased data, and a missed opportunity to truly understand the user experience.

Main negative impacts:

  • Anemic response rates: Email has become a cluttered channel. Your satisfaction questionnaires get buried and are rarely completed.
  • Fragmented feedback data: Collecting responses manually across different channels prevents coherent analysis and quick action.
  • Disconnected customer experience: Sending an email 3 days after an interaction fails to capture the emotion of the moment. Feedback loses its relevance.

Swiftask automates the sending of satisfaction surveys directly on WhatsApp via UltraMsg. You engage your customers on their preferred channel, at the precise moment of interaction.

BEFORE / AFTER

What changes with Swiftask

Before automation

Customer support closes a ticket. An automatic email is sent 24 hours later. The customer never opens it or deletes it by reflex. The team has no feedback on the actual quality of service provided.

With Swiftask + UltraMsg

Upon ticket closure, an AI agent sends a personalized WhatsApp message via UltraMsg. The customer responds with a rating or comment in seconds. Feedback is instantly analyzed and logged.

Deploy your WhatsApp surveys in 4 steps

STEP 1 : Configure the AI agent

Set up the agent in Swiftask that manages your questionnaire logic and response analysis.

STEP 2 : Connect to UltraMsg

Integrate UltraMsg as a communication channel to enable Swiftask to send secure WhatsApp messages.

STEP 3 : Define triggers

Configure the trigger: support closure, order delivery, or completion of a process defined in your CRM.

STEP 4 : Analyze and track

Activate the workflow. Responses are centralized in Swiftask for automatic analysis and reporting.

Key WhatsApp agent features

The AI agent analyzes the sentiment of text responses, categorizes mentioned issues, and automatically updates your CRM.

  • Target connector: The agent performs the right actions in ultramsg based on event context.
  • Automated actions: Send interactive messages, manage natural language responses, automated follow-ups if no response, synthesize feedback, immediate alert for low scores.
  • Native governance: GDPR compliance is ensured by centralized consent management in Swiftask.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-ultramsg@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Operational benefits of WhatsApp feedback

1. Superior customer engagement

WhatsApp offers much higher open and response rates than email.

2. Real-time feedback

Get customer sentiment immediately after the interaction, while the experience is still fresh.

3. Reduced customer effort

Responding to a question with a simple number or emoji on WhatsApp is simple and seamless.

4. Intelligent centralization

Swiftask transforms disparate WhatsApp messages into structured and actionable data.

5. Increased reactivity

Identify unsatisfied customers instantly for priority handling.

Security and data compliance

Swiftask applies enterprise-grade security standards for your ultramsg automations.

  • Secure WhatsApp API: Using UltraMsg ensures a stable connection compliant with WhatsApp API standards.
  • Data protection: Swiftask processes feedback in a secure environment, respecting your privacy policies.
  • Consent management: Automate opt-in to ensure you only solicit customers who have provided their consent.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Impact on your performance indicators

MetricBeforeAfter
Response rate5% - 10% (email)40% - 60% (WhatsApp)
Collection timeSeveral daysA few minutes
Feedback processingManual (spreadsheet)Automated (AI)

Take action with ultramsg

Improve customer insights and react faster thanks to structured and automated feedback.

Deliver 24/7 WhatsApp support with AI and UltraMsg

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