Sanitize your CRM automatically with People Data Labs
Swiftask syncs People Data Labs with your CRM to identify obsolete data and enrich incomplete profiles in real time.
Result:
Boost sales accuracy and eliminate time spent on manual data entry.
AI Agents
people data labs
Connector people data labs · Secure OAuth 2.0
Degraded CRM data slows down your growth
A CRM filled with outdated information, duplicates, or empty fields is a major bottleneck for your sales teams. Manual maintenance is an expensive waste of time that often leads to poor targeting.
Main negative impacts:
Sales efficiency loss
Your team wastes precious time searching for correct contact info instead of focusing on closing deals.
Poor segmentation
Incomplete data prevents effective campaign personalization, drastically reducing your response rates.
High acquisition costs
Reaching out to non-existent or obsolete contacts wastes your ad budget and impacts your deliverability.
Swiftask automates your CRM cleanup. By querying People Data Labs, our AI agent completes, corrects, and validates your data continuously, ensuring a database that is always up to date.
BEFORE / AFTER
What changes with Swiftask
Before Swiftask
A sales rep spends 30 minutes a day updating job titles or emails in the CRM. Despite this, data remains inconsistent across tools and manual errors persist.
With Swiftask + People Data Labs
As soon as a contact is added or modified, the AI agent automatically queries People Data Labs, normalizes data, and enriches missing fields without any human action.
Optimize your database in 4 steps
1
STEP 1 : Connect your CRM to Swiftask
Integrate your customer management tools via our native connectors in a few clicks.
2
STEP 2 : Add People Data Labs
Enable the People Data Labs skill to give your agent access to the best data on the market.
3
STEP 3 : Define your cleanup rules
Configure the fields to monitor and the automatic update actions (e.g., enrich email if missing).
4
STEP 4 : Automate the flow
The agent processes data in the background, ensuring constant hygiene of your CRM.
Key AI cleanup features
Intelligent duplicate analysis, email format validation, and professional profile updates.
- Target connector: The agent performs the right actions in people data labs based on event context.
- Automated actions: Automatic profile enrichment, intelligent deduplication, and job title/company updates.
- Native governance: Swiftask keeps a full history of changes for total transparency.
Each action is contextualized and executed automatically at the right time.
Each Swiftask agent uses a dedicated identity (e.g. agent-people-data-labs@swiftask.ai ). You keep full visibility on every action and every sent message.
Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.
Why choose Swiftask for your CRM
Data accuracy
Leverage the power of People Data Labs for reliable information.
Productivity gains
Free your teams from repetitive administrative tasks.
Increased marketing ROI
Target the right prospects with qualified data.
Simplified compliance
Ensure data cleanliness in accordance with GDPR standards.
No-code scalability
Adapt your processes as your data volume grows.
Security and privacy
Swiftask applies enterprise-grade security standards for your people data labs automations.
- Secure integration: Compliance with encryption standards for all CRM data.
- Access management: Granular control over data access permissions.
- Traceability: Full logs of every modification performed by the AI.
- Independence: Flexible architecture with no single vendor lock-in.
To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.
RESULTS
Impact on your operations
| Metric | Before | After |
|---|---|---|
| Update time | Hours per week | 0 (automated) |
| Error rate | High | Negligible |
| Data coverage | Incomplete | Optimized |
| Setup | Complex development | Intuitive configuration |
Take action with people data labs
Boost sales accuracy and eliminate time spent on manual data entry.