Qualify your B2B accounts instantly with People Data Labs
Swiftask cross-references your CRM data with People Data Labs' power. Your AI agents score every account automatically to prioritize your sales efforts.
Result:
Stop wasting time on unqualified leads. Focus your sales team on high-potential opportunities.
AI Agents
people data labs
Connector people data labs · Secure OAuth 2.0
Manual account scoring slows down your growth
Most sales teams waste valuable time manually qualifying inbound accounts. Between researching company info, analyzing headcount, and verifying relevance, sales reps are overwhelmed.
Main negative impacts:
Inefficient lead prioritization
Without automated scoring, reps process leads by arrival order rather than potential, missing major opportunities.
Outdated or incomplete CRM data
Manual data entry is prone to errors and neglect, making the CRM unusable for marketing and sales.
High customer acquisition cost
Time spent qualifying irrelevant accounts mechanically increases your CAC and reduces profitability.
Swiftask automates your account scoring in real time. Thanks to the People Data Labs integration, every new lead is enriched and scored based on your specific criteria before it even hits your CRM.
BEFORE / AFTER
What changes with Swiftask
Without Swiftask + People Data Labs
A lead submits a form. A rep must manually search for info on LinkedIn or Google, evaluate if the company fits the ideal profile, then update the CRM. This process takes up to 20 minutes per lead.
With Swiftask + People Data Labs
Upon submission, the Swiftask AI agent queries People Data Labs, retrieves key data (sector, size, revenue), applies your scoring grid, and automatically qualifies the account in your CRM.
Automate your qualification in 4 key steps
1
STEP 1 : Define your ideal customer profile
Configure scoring criteria in Swiftask: sector, headcount, tech stack, location. This is your foundation for decision-making.
2
STEP 2 : Connect People Data Labs to Swiftask
Integrate your People Data Labs API keys into Swiftask to allow your AI agent to tap into their global databases.
3
STEP 3 : Configure the enrichment flow
Define the trigger: form submission, new CRM lead, or CSV import. The agent processes the account instantly.
4
STEP 4 : Sync scores to your CRM
The calculated score and enriched data are automatically pushed to your CRM (Salesforce, HubSpot, etc.) to alert sales teams.
AI-powered scoring capabilities
The AI agent analyzes thousands of data points provided by People Data Labs: organizational structure, growth, tech stack, and decision-maker demographics.
- Target connector: The agent performs the right actions in people data labs based on event context.
- Automated actions: Automatically enrich company records. Calculate a dynamic relevance score. Segment leads based on score. Trigger priority alerts for high-potential accounts.
- Native governance: All data used for scoring is tracked to ensure full transparency in the qualification process.
Each action is contextualized and executed automatically at the right time.
Each Swiftask agent uses a dedicated identity (e.g. agent-people-data-labs@swiftask.ai ). You keep full visibility on every action and every sent message.
Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.
Why automate your scoring
Accelerated sales cycle
Your reps contact the most qualified leads immediately, drastically reducing conversion time.
Always-updated CRM data
Automatic enrichment ensures a clean, reliable, and enriched database without human effort.
Marketing-Sales alignment
Scoring is based on shared criteria, ensuring marketing generates the leads sales actually needs.
AI scoring precision
AI goes beyond basic rules by identifying subtle relevance signals in People Data Labs data.
Scalability without hiring
Handle thousands of leads daily with the same efficiency, without increasing your qualification team size.
Security and data privacy
Swiftask applies enterprise-grade security standards for your people data labs automations.
- GDPR compliance: Data processed via People Data Labs and Swiftask adheres to international compliance standards.
- API data encryption: All communications between Swiftask and People Data Labs are encrypted end-to-end.
- Data governance: You control which data is injected into your CRM and who can access the generated scores.
- Robust integration: The solution is designed to handle enterprise data volumes without impacting system performance.
To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.
RESULTS
Impact on your sales performance
| Metric | Before | After |
|---|---|---|
| Qualification time | 20 min / lead | Under 5 seconds |
| Targeting precision | Subjective / Inconsistent | Based on real-time data |
| MQL-to-SQL conversion rate | Low | Optimized (+30% expected) |
| CRM entry errors | Frequent | 0 (automated) |
Take action with people data labs
Stop wasting time on unqualified leads. Focus your sales team on high-potential opportunities.