• Pricing
Book a demo

Qualify your B2B accounts instantly with People Data Labs

Swiftask cross-references your CRM data with People Data Labs' power. Your AI agents score every account automatically to prioritize your sales efforts.

Result:

Stop wasting time on unqualified leads. Focus your sales team on high-potential opportunities.

Manual account scoring slows down your growth

Most sales teams waste valuable time manually qualifying inbound accounts. Between researching company info, analyzing headcount, and verifying relevance, sales reps are overwhelmed.

Main negative impacts:

  • Inefficient lead prioritization: Without automated scoring, reps process leads by arrival order rather than potential, missing major opportunities.
  • Outdated or incomplete CRM data: Manual data entry is prone to errors and neglect, making the CRM unusable for marketing and sales.
  • High customer acquisition cost: Time spent qualifying irrelevant accounts mechanically increases your CAC and reduces profitability.

Swiftask automates your account scoring in real time. Thanks to the People Data Labs integration, every new lead is enriched and scored based on your specific criteria before it even hits your CRM.

BEFORE / AFTER

What changes with Swiftask

Without Swiftask + People Data Labs

A lead submits a form. A rep must manually search for info on LinkedIn or Google, evaluate if the company fits the ideal profile, then update the CRM. This process takes up to 20 minutes per lead.

With Swiftask + People Data Labs

Upon submission, the Swiftask AI agent queries People Data Labs, retrieves key data (sector, size, revenue), applies your scoring grid, and automatically qualifies the account in your CRM.

Automate your qualification in 4 key steps

STEP 1 : Define your ideal customer profile

Configure scoring criteria in Swiftask: sector, headcount, tech stack, location. This is your foundation for decision-making.

STEP 2 : Connect People Data Labs to Swiftask

Integrate your People Data Labs API keys into Swiftask to allow your AI agent to tap into their global databases.

STEP 3 : Configure the enrichment flow

Define the trigger: form submission, new CRM lead, or CSV import. The agent processes the account instantly.

STEP 4 : Sync scores to your CRM

The calculated score and enriched data are automatically pushed to your CRM (Salesforce, HubSpot, etc.) to alert sales teams.

AI-powered scoring capabilities

The AI agent analyzes thousands of data points provided by People Data Labs: organizational structure, growth, tech stack, and decision-maker demographics.

  • Target connector: The agent performs the right actions in people data labs based on event context.
  • Automated actions: Automatically enrich company records. Calculate a dynamic relevance score. Segment leads based on score. Trigger priority alerts for high-potential accounts.
  • Native governance: All data used for scoring is tracked to ensure full transparency in the qualification process.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-people-data-labs@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Why automate your scoring

1. Accelerated sales cycle

Your reps contact the most qualified leads immediately, drastically reducing conversion time.

2. Always-updated CRM data

Automatic enrichment ensures a clean, reliable, and enriched database without human effort.

3. Marketing-Sales alignment

Scoring is based on shared criteria, ensuring marketing generates the leads sales actually needs.

4. AI scoring precision

AI goes beyond basic rules by identifying subtle relevance signals in People Data Labs data.

5. Scalability without hiring

Handle thousands of leads daily with the same efficiency, without increasing your qualification team size.

Security and data privacy

Swiftask applies enterprise-grade security standards for your people data labs automations.

  • GDPR compliance: Data processed via People Data Labs and Swiftask adheres to international compliance standards.
  • API data encryption: All communications between Swiftask and People Data Labs are encrypted end-to-end.
  • Data governance: You control which data is injected into your CRM and who can access the generated scores.
  • Robust integration: The solution is designed to handle enterprise data volumes without impacting system performance.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Impact on your sales performance

MetricBeforeAfter
Qualification time20 min / leadUnder 5 seconds
Targeting precisionSubjective / InconsistentBased on real-time data
MQL-to-SQL conversion rateLowOptimized (+30% expected)
CRM entry errorsFrequent0 (automated)

Take action with people data labs

Stop wasting time on unqualified leads. Focus your sales team on high-potential opportunities.

Sync People Data Labs insights across all channels with AI

Next use case