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Automate CRM data enrichment with Oxylabs

Swiftask integrates with Oxylabs scraping solutions to turn URLs or company names into structured data ready for your CRM.

Result:

Boost sales accuracy and eliminate manual research time for your prospects.

Incomplete CRM data hinders your performance

Your sales teams waste valuable time manually searching for information on target companies. Outdated or missing data prevents effective personalization of your outreach.

Main negative impacts:

  • Wasted time on manual entry: Sales reps spend hours browsing the web to update contact details or company profiles in the CRM.
  • Outdated CRM records: The market moves fast. Without continuous updates, your marketing and sales campaigns lose relevance.
  • Data inconsistency: Manual entry creates errors and duplicates, making your pipeline analysis unreliable.

Swiftask orchestrates data extraction via Oxylabs to automatically inject qualified information into your CRM. Transform raw data into actionable insights.

BEFORE / AFTER

What changes with Swiftask

Traditional manual process

A sales rep identifies a lead, searches for info on LinkedIn or the company website, copies data, cleans it, and manually enters it into the CRM. A repetitive task that distracts the team from closing deals.

Swiftask automated enrichment

As soon as a new lead is created in the CRM, Swiftask triggers an Oxylabs request. Public data (industry, headcount, news) is extracted, formatted, and automatically updated in your CRM.

Optimize your data in 4 key steps

STEP 1 : Connect your data sources

Set up your Oxylabs account in Swiftask to access high-quality web data in full compliance.

STEP 2 : Define fields to enrich

Select the missing data in your CRM (e.g., website, social links, company size) that you want to complete.

STEP 3 : Configure automation rules

Determine when the agent should act (e.g., on record creation, or monthly to refresh data).

STEP 4 : Sync with your CRM

Activate the data flow so Swiftask automatically updates your CRM with the retrieved information.

Extraction and integration capabilities

The agent analyzes the domain or company name to target the most relevant data on the public web.

  • Target connector: The agent performs the right actions in oxylabs based on event context.
  • Automated actions: Extract company data from URLs. Data normalization before injection. Selective CRM field updates. Error management and enrichment logs.
  • Native governance: Data is processed according to your business rules, ensuring your CRM base remains clean.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-oxylabs@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Strategic CRM advantages

1. Enhanced reliability

Benefit from sourced and up-to-date data, eliminating human errors linked to manual entry.

2. Productivity gains

Free your sales teams from administrative tasks to focus on selling.

3. Better segmentation

Use enriched data to segment your mailing lists and personalize your sales approach.

4. Operational agility

Adapt your enrichment criteria in a few clicks without relying on heavy IT development.

5. Ensured compliance

Use the power of Oxylabs with strict Swiftask governance over retrieved data.

Data security and ethics

Swiftask applies enterprise-grade security standards for your oxylabs automations.

  • GDPR compliance: Enrichment focuses on public data, respecting current privacy standards.
  • Flow control: Swiftask gives you total visibility over extracted data and its final destination in your CRM.
  • Secure authentication: Secure connection between Oxylabs and Swiftask, ensuring the integrity of your API access.
  • Auditability: Every data update is logged, allowing you to trace the origin of information in your CRM.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Quantifiable impact on your efficiency

MetricBeforeAfter
Research time per prospect10-15 minutes0 (automated)
CRM data qualityHigh error rateStandardized and reliable
Enrichment speedManual (slow)Real-time (instant)
Data coveragePartialOptimal and constant

Take action with oxylabs

Boost sales accuracy and eliminate manual research time for your prospects.

Automated compliance monitoring with Oxylabs

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