Master your cold calls with Swiftask and Lusha
Swiftask turns Lusha data into insightful sales briefs. Enter every call with a deep understanding of your prospect.
Result:
Boost your pick-up and conversion rates by personalizing every interaction from the very first second.
AI Agents
lusha
Connector lusha · Secure OAuth 2.0
Lack of preparation kills your cold calls
Cold calling is still a major lever, but it often fails due to a lack of context. Manually researching prospects takes forever. The result: generic calls, low credibility, and missed opportunities.
Main negative impacts:
Time wasted on research
Spending 10 minutes per lead digging through LinkedIn and the web slashes your daily call volume.
Lack of personalization
A standard pitch is immediately flagged as cold outreach. Without personalization, prospect interest is near zero.
Poorly qualified calls
Without a clear view of the prospect's challenges, it's hard to pivot based on real needs during the conversation.
Swiftask automates preparation. By connecting Lusha, your AI agent instantly retrieves key info and writes a comprehensive sales brief before you dial the number.
BEFORE / AFTER
What changes with Swiftask
The traditional method
The rep checks Lusha for a number, then switches to Google and LinkedIn to understand the company. They take notes, try to synthesize info, lose focus, and end up calling with a rigid script.
The Swiftask + Lusha approach
As soon as a lead is identified in your CRM, Swiftask queries Lusha, analyzes public data, and generates a sales brief: recent news, potential pain points, and a personalized hook, directly in your workflow tool.
Configure your preparation workflow in 4 steps
1
STEP 1 : Connect your lead source
Link your CRM or lead file to Swiftask to trigger preparation as soon as a new contact is qualified.
2
STEP 2 : Activate the Lusha connector
Swiftask uses Lusha to instantly extract verified contact info and company data.
3
STEP 3 : Define IA analysis rules
Configure the agent to scan news, financial reports, or the prospect's LinkedIn posts.
4
STEP 4 : Receive your ready-to-use brief
The preparation brief is generated and sent automatically to your CRM or communication tool.
Advanced features for your calls
The agent analyzes the profile, role, company, and latest news to build a tailored pitch.
- Target connector: The agent performs the right actions in lusha based on event context.
- Automated actions: Automatic CRM data enrichment via Lusha. Industry pain point synthesis. Personalized hook generation based on latest news. Brief storage for historical tracking.
- Native governance: Every brief is optimized to help you break the ice in under 30 seconds.
Each action is contextualized and executed automatically at the right time.
Each Swiftask agent uses a dedicated identity (e.g. agent-lusha@swiftask.ai ). You keep full visibility on every action and every sent message.
Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.
Transform your sales performance
Productivity multiplied
Save hours every week by automating prospect information gathering.
Immediate credibility
Show you know your stuff from the very first seconds of the call.
Higher conversion rates
Personalization turns your cold calls into high-value advisory conversations.
Total alignment
The whole sales team uses the same qualified data from Lusha.
No-code scalability
No developer needed to create complex prospecting flows.
Security and compliance
Swiftask applies enterprise-grade security standards for your lusha automations.
- Secure data handling: Swiftask complies with GDPR standards when processing data from Lusha.
- End-to-end encryption: All communication between your tools and Swiftask is encrypted.
- Access control: Define precisely who accesses prospecting data in your workspace.
- Ensured compliance: Lusha integration uses official APIs, ensuring data legality.
To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.
RESULTS
Impact on your sales KPIs
| Metric | Before | After |
|---|---|---|
| Preparation time | 10-15 min per lead | Under 30 seconds |
| Call volume | Limited by research | Increased by 40% |
| Response rate | Low (generic) | Significantly higher |
| Pitch quality | Scripted/Standard | Highly personalized |
Take action with lusha
Boost your pick-up and conversion rates by personalizing every interaction from the very first second.