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Generate creative briefs instantly with Swiftask and Frontify

Swiftask integrates with Frontify to transform your brand guidelines and assets into structured creative briefs, with zero manual effort.

Result:

Standardize brief quality while cutting writing time by 80%.

Manual brief writing slows down your creative teams

Writing a creative brief is often time-consuming and repetitive. Searching for the right brand guidelines in Frontify, compiling assets, and structuring the document takes valuable time that your creatives could spend on production.

Main negative impacts:

  • Brand inconsistency: Without direct access to the latest Frontify guidelines, briefs may ignore brand standards, leading to costly back-and-forth.
  • Operational bottlenecks: Project managers spend hours copying and pasting information between tools, delaying campaign launches.
  • Lack of context for creatives: A poorly written brief often lacks the necessary context, hindering inspiration and the accuracy of the final work.

Swiftask automates your brief creation. By pulling directly from your Frontify environment, our AI agents draft comprehensive, brand-aligned briefs in seconds.

BEFORE / AFTER

What changes with Swiftask

Manual briefing process

The project manager navigates Frontify, downloads assets, copies guidelines, opens a text editor, and writes the brief. Each step is manual, error-prone, and slow.

Intelligent briefing with Swiftask

The project manager enters a simple request in Swiftask. The agent queries Frontify, retrieves the relevant brand elements, and generates a ready-to-use brief in one click.

Deploying your automated brief generation

STEP 1 : Frontify integration

Configure Swiftask's API access to your Frontify instance to allow reading of your guidelines and asset libraries.

STEP 2 : Template configuration

Define the ideal brief structure in Swiftask for your various types of creative projects.

STEP 3 : Intelligent triggering

Launch generation from Swiftask or via a connected external form, specifying project objectives.

STEP 4 : Rapid validation

Review the automatically generated brief, adjust if necessary, and share instantly with the creative team.

Advanced writing assistance features

The agent analyzes specific project needs, identifies applicable Frontify brand guidelines, and selects relevant visual assets.

  • Target connector: The agent performs the right actions in frontify based on event context.
  • Automated actions: Automatic extraction of brand guidelines, inclusion of links to Frontify assets, structuring according to your standards, and export to your project management tools.
  • Native governance: Swiftask ensures every brief scrupulously respects the brand identity defined in Frontify.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-frontify@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Strategic advantages for your agency

1. Guaranteed brand alignment

Every brief automatically integrates the latest Frontify guidelines, eliminating non-compliance risks.

2. Massive productivity gains

Drastically reduce project preparation time to focus on creation.

3. Standardized deliverables

All briefs follow a uniform structure, making them easier for creative teams to understand.

4. Reduced feedback loops

Clear and comprehensive briefs on the first draft reduce the number of required revisions.

5. Enhanced agility

Launch projects faster by eliminating repetitive administrative tasks.

Security and access management

Swiftask applies enterprise-grade security standards for your frontify automations.

  • Secure Frontify access: The integration respects your Frontify instance's permissions, ensuring only authorized assets are used.
  • Data governance: Swiftask does not store your assets; it creates dynamic links to your Frontify source of truth.
  • Access control: Define precise roles for users authorized to generate briefs via AI.
  • Enterprise compliance: Architecture designed to meet the security requirements of large organizations.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Impact on your performance

MetricBeforeAfter
Writing time60-90 minutes per briefUnder 5 minutes
Brand complianceHuman error risk100% automated and compliant
Launch speedSeveral daysA few hours
Creative satisfactionAdministrative frustrationFocus on pure creation

Take action with frontify

Standardize brief quality while cutting writing time by 80%.

Intelligent archiving: structure your Frontify assets with AI

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