Clean your CRM with Swiftask and BetterContact
Swiftask orchestrates your data cleaning by querying BetterContact. Identify, enrich, and fix contact records automatically.
Result:
Boost sales accuracy and eliminate obsolete data without manual effort.
AI Agents
bettercontact
Connector bettercontact · Secure OAuth 2.0
The hidden cost of degraded CRM data
An aging database is a major drag on sales performance. Between entry errors, job changes, and obsolete email addresses, your teams waste valuable time prospecting on dead-end contacts.
Main negative impacts:
High bounce rates
Your email campaigns are penalized by poor deliverability due to invalid email addresses.
Lost sales efficiency
Sales reps spend more time qualifying leads than actually closing deals.
Inaccurate segmentation
Marketing analytics are skewed by incomplete or wrong data, preventing relevant personalization.
Swiftask automates the data lifecycle. By triggering verifications via BetterContact, your AI agents update CRM records continuously, without human intervention.
BEFORE / AFTER
What changes with Swiftask
Manual data management
A rep finds an error in a contact record. They must manually search for updated info on LinkedIn or third-party tools, then update the CRM. This task is often skipped, leading to technical debt.
Intelligent cleaning with Swiftask
A Swiftask agent detects an incomplete or suspicious contact. It automatically queries BetterContact to retrieve up-to-date data and updates your CRM instantly. Your database is always fresh.
Optimize your data in 4 simple steps
1
STEP 1 : Define your cleaning rules
In Swiftask, set the trigger conditions (e.g., invalid email, missing fields, periodic updates).
2
STEP 2 : Integrate BetterContact
Enable the BetterContact connector to allow your AI agent to request fresh and reliable data.
3
STEP 3 : Automate CRM updates
Configure the output action so Swiftask pushes validated data back to your CRM (HubSpot, Salesforce, Pipedrive).
4
STEP 4 : Monitor data quality
Use the Swiftask dashboard to track the volume of contacts cleaned and enriched in real time.
Data processing capabilities
The agent analyzes each record to detect inconsistencies, potential duplicates, and empty fields.
- Target connector: The agent performs the right actions in bettercontact based on event context.
- Automated actions: Email validation, retrieval of updated professional profiles, data format normalization, automatic enrichment of missing contact information.
- Native governance: All changes are traceable in your CRM and Swiftask activity logs.
Each action is contextualized and executed automatically at the right time.
Each Swiftask agent uses a dedicated identity (e.g. agent-bettercontact@swiftask.ai ). You keep full visibility on every action and every sent message.
Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.
Why automate your data hygiene?
Increased deliverability
Drastically reduce bounce rates with validated contact data.
Optimized marketing ROI
Target the right profiles with up-to-date information for better conversion rates.
Sales productivity
Free your teams from data entry and information searching tasks.
Simplified compliance
Maintain a clean database in accordance with personal data management requirements.
Operational agility
Adjust your cleaning criteria at any time thanks to the no-code interface.
Data security and integrity
Swiftask applies enterprise-grade security standards for your bettercontact automations.
- Encrypted connections: Data exchanges between Swiftask, BetterContact, and your CRM are fully secured.
- Granular control: You decide exactly which fields can be modified by the AI agent.
- Full traceability: Every update is logged for a complete audit of your data.
To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.
RESULTS
Impact on your database quality
| Metric | Before | After |
|---|---|---|
| Update time per contact | 5 to 10 minutes (manual) | Under 5 seconds (automated) |
| Data entry error rate | High (human) | Near 0% (automated) |
| Contact reliability | Decreasing | Consistently maintained |
Take action with bettercontact
Boost sales accuracy and eliminate obsolete data without manual effort.