Boost your sales: Recover abandoned carts via WhatsApp
Swiftask integrates with UltraMsg to send personalized re-engagement messages on WhatsApp as soon as a customer abandons their cart.
Result:
Turn drop-offs into closed deals with intelligent, proactive automation.
AI Agents
ultramsg
Connector ultramsg · Secure OAuth 2.0
The financial impact of abandoned carts
The abandoned cart rate remains one of the biggest challenges in e-commerce. Without immediate follow-up, these sales opportunities are lost forever. Emails often end up in spam, whereas WhatsApp boasts unmatched open rates.
Main negative impacts:
Direct revenue loss
Every unrecovered cart represents a missed sale and wasted customer acquisition costs.
Low email engagement
Emails are saturated and ignored by the vast majority of customers, limiting your ROI.
Lack of personalization
Generic follow-ups are no longer enough to convince a customer to complete their purchase at the right moment.
With Swiftask and UltraMsg, automate personalized WhatsApp messages that remind customers of the items they left behind, using dynamic incentive offers.
BEFORE / AFTER
What changes with Swiftask
The traditional process
Customer leaves the site without buying. You send an automated email 24 hours later. The customer never opens it. You lose the sale.
The Swiftask + UltraMsg workflow
Customer leaves the site. Swiftask detects the abandonment, generates a contextual, personalized WhatsApp message via UltraMsg. The customer receives it instantly on their phone and completes the purchase.
Set up your recovery strategy in 4 steps
1
STEP 1 : Configure your Swiftask agent
Create a conversion-focused agent in Swiftask and connect your e-commerce store data.
2
STEP 2 : Integrate UltraMsg API
Connect UltraMsg as the WhatsApp output channel to enable transactional messaging.
3
STEP 3 : Define trigger rules
Set the ideal recovery delay (e.g., 30 minutes after abandonment) and personalize the message based on the cart content.
4
STEP 4 : Launch and analyze
Activate the automation and track conversion rates directly from your Swiftask dashboard.
Advanced conversion features
The AI agent analyzes cart content, customer profile, and purchase history to tailor the tone and offer (e.g., personalized discount code).
- Target connector: The agent performs the right actions in ultramsg based on event context.
- Automated actions: Automated WhatsApp messaging via UltraMsg. Dynamic message personalization. Intelligent recovery delay management. Conversion rate tracking per message.
- Native governance: All interactions are centralized in Swiftask for in-depth performance analysis.
Each action is contextualized and executed automatically at the right time.
Each Swiftask agent uses a dedicated identity (e.g. agent-ultramsg@swiftask.ai ). You keep full visibility on every action and every sent message.
Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.
Why choose this solution
Superior WhatsApp open rates
Leverage the intimacy of WhatsApp to reach customers where they are most responsive.
Effortless automation
Once configured, the agent handles follow-ups 24/7 without manual intervention.
Smart personalization
The AI generates unique messages that significantly increase the likelihood of purchase completion.
Optimized ROI
Recover revenue that would have been lost, maximizing your web traffic profitability.
Governance and control
Maintain full control over the frequency and content of your follow-ups via the Swiftask interface.
Data security and compliance
Swiftask applies enterprise-grade security standards for your ultramsg automations.
- Secure API connectivity: The integration between Swiftask and UltraMsg adheres to high security standards for data transmission.
- Consent management: Ensure GDPR compliance by integrating opt-in management for your WhatsApp communications.
- Action traceability: Every sent message is logged for full audit and performance analysis.
- Robust infrastructure: Architecture designed for scale, capable of handling thousands of simultaneous follow-ups.
To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.
RESULTS
Impact on key metrics
| Metric | Before | After |
|---|---|---|
| Recovery rate | Low (email) | High (WhatsApp) |
| Follow-up delay | 24h (manual/email) | Real-time (automated) |
| Operational effort | Manual management | Zero intervention |
| Conversion rate | Standard | Optimized (+20-30%) |
Take action with ultramsg
Turn drop-offs into closed deals with intelligent, proactive automation.