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Enrich your CRM automatically with AI and Lusha

Swiftask synchronizes Lusha with your CRM to qualify every lead instantly. Stop wasting time manually searching for contact information.

Result:

Accelerate your sales cycle with reliable, up-to-date data ready for your sales team to use.

Manual data entry slows down your prospecting

Searching for contact information is a major bottleneck for sales teams. Switching between tools to copy-paste emails or phone numbers is a massive waste of time. These repetitive tasks hinder productivity and the quality of your CRM data.

Main negative impacts:

  • Incomplete CRM data: Lack of up-to-date contact details prevents effective opportunity tracking and degrades outbound campaign performance.
  • Reduced sales productivity: Sales reps spend more time on data entry than selling, drastically reducing the number of daily outreach attempts.
  • Frequent data entry errors: Manual handling of data increases the risk of errors, making CRM information unreliable for marketing and sales.

Swiftask automates your CRM enrichment by using Lusha as a data source. As soon as a new lead is added, your AI agent qualifies it in real time.

BEFORE / AFTER

What changes with Swiftask

Slow manual process

A sales rep creates an empty lead record in the CRM. They open Lusha, search for the lead, copy the info, go back to the CRM to paste it. Repeat 50 times a day.

Automated Swiftask workflow

A lead is added to the CRM. The Swiftask AI agent detects the event, queries Lusha, retrieves qualified data, and updates the lead record instantly.

4 steps to automate your data

STEP 1 : Initialize your agent

Create an agent in Swiftask dedicated to CRM enrichment. No coding required for setup.

STEP 2 : Integrate your connectors

Connect your Lusha account and your CRM (Salesforce, HubSpot, etc.) to the Swiftask platform.

STEP 3 : Define your rules

Configure which fields to automatically enrich as soon as a new contact is detected in your CRM.

STEP 4 : Activate the flow

Launch the automation. Your agent processes new leads as they arrive, 24/7.

Intelligent enrichment capabilities

The agent analyzes profiles to extract relevant data: professional emails, direct lines, LinkedIn links, and company information.

  • Target connector: The agent performs the right actions in lusha based on event context.
  • Automated actions: Automatic Lusha data lookup. CRM field updates. Creation of follow-up tasks if data is missing. Logging of successful enrichments.
  • Native governance: All actions are tracked to ensure data quality and compliance.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-lusha@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Benefits for your sales team

1. Increased processing speed

Sales reps have qualified data as soon as the record is created, without any effort.

2. Guaranteed data quality

Automation eliminates human error and ensures a clean, actionable CRM database.

3. Higher conversion rates

With accurate contact information, your teams increase their response and conversion rates.

4. Focus on selling

Your teams focus on client relationships rather than administrative data management.

5. Scalability

Handle thousands of new leads without increasing your sales team's workload.

Security and data compliance

Swiftask applies enterprise-grade security standards for your lusha automations.

  • Secure APIs: The integration follows the strictest security standards for your data transfer.
  • Permission management: You control which agents have access to Lusha data and CRM write permissions.
  • Full audit trail: Every update performed by the agent is recorded in a complete audit history.
  • GDPR compliance: Swiftask and its integrations are built to respect current data protection regulations.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Impact on your performance

MetricBeforeAfter
Qualification time5-10 min/lead0 seconds
CRM data completeness60%95%+
Lead processing volumeLimited by human timeUnlimited (automated)
Operational costHigh (sales time)Low (AI automation)

Take action with lusha

Accelerate your sales cycle with reliable, up-to-date data ready for your sales team to use.

Elevate your email prospecting with Lusha and Swiftask AI

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