Precision user segmentation: Fullstory powered by AI
Swiftask leverages Fullstory data to segment your users based on actual behavior, not just assumptions.
Result:
Identify your high-value segments and customize your marketing actions in record time.
AI Agents
fullstory
Connector fullstory · Secure OAuth 2.0
The struggle of turning data into segments
You accumulate behavioral data in Fullstory, but manual segmentation is slow, biased, and often obsolete by the time it's created. Your marketing teams waste valuable time manipulating CSV files instead of acting on dynamic segments.
Main negative impacts:
Static segmentation
Manually created segments do not reflect the changing user journey, rendering campaigns ineffective.
Data silos
Behavioral insights from Fullstory remain isolated, without fueling your other conversion tools.
Lost opportunities
Without AI analysis, weak signals indicating imminent churn or an upsell opportunity go unnoticed.
Swiftask connects Fullstory to your ecosystem to automate AI-based segment creation, ensuring segmentation is always up-to-date and actionable.
BEFORE / AFTER
What changes with Swiftask
Manual segmentation
A team extracts Fullstory data, cleans it in Excel, creates segments, then manually imports them into a CRM. The process takes days and is already outdated.
Segmentation via Swiftask
Swiftask continuously analyzes Fullstory events. Segments are updated in real-time and pushed automatically to your marketing tools.
Deploy your AI segmentation in 4 phases
1
STEP 1 : Connect to Fullstory
Connect your Fullstory account to Swiftask in a few clicks via secure API.
2
STEP 2 : Define AI criteria
Define key behaviors (e.g., cart abandonment, use of a specific feature) for the agent to monitor.
3
STEP 3 : Automatic segment creation
The Swiftask agent processes data and segments your users into dynamic groups.
4
STEP 4 : Multi-channel activation
Sync your segments to your email, CRM, or advertising platforms.
Key segmentation features
Multidimensional analysis of events, session duration, and clicks for fine-grained classification.
- Target connector: The agent performs the right actions in fullstory based on event context.
- Automated actions: Dynamic segment creation, behavioral scoring, identification of purchasing patterns, automatic action triggering.
- Native governance: Swiftask ensures bidirectional synchronization for reliable data at all times.
Each action is contextualized and executed automatically at the right time.
Each Swiftask agent uses a dedicated identity (e.g. agent-fullstory@swiftask.ai ). You keep full visibility on every action and every sent message.
Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.
Benefits for your growth
Increased personalization
Send the right message to the right segment at the right time.
Productivity gains
Automate the tedious work of data analysis.
Churn reduction
Proactively identify at-risk users through behavioral patterns.
Marketing agility
Test new segments in minutes without technical assistance.
Optimized ROI
Improve conversion rates by targeting your most engaged segments.
Security and privacy
Swiftask applies enterprise-grade security standards for your fullstory automations.
- Data encryption: All data transiting between Fullstory and Swiftask is encrypted.
- GDPR compliance: Data processing strictly adheres to GDPR and privacy standards.
- Access control: Fine-grained management of access rights to your segments in Swiftask.
- Full audit trail: Detailed history of segment modifications for total traceability.
To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.
RESULTS
Measurable impact
| Metric | Before | After |
|---|---|---|
| Segment creation time | Several days | A few minutes |
| Targeting accuracy | Low (generic) | High (behavioral) |
| Data update frequency | Manual/monthly | Real-time |
| Conversion rate | Baseline | +25% on average |
Take action with fullstory
Identify your high-value segments and customize your marketing actions in record time.