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Prioritize your leads with automated account scoring via Crunchbase

Swiftask connects your Crunchbase data to your sales process. Instantly evaluate the relevance of every prospect based on financial and strategic criteria.

Result:

Stop wasting time on unqualified leads. Focus your sales efforts on high-conversion potential accounts.

Your sales team is wasting time on unqualified leads

High lead volume often makes manual qualification impossible. Sales teams often process leads in arrival order rather than by priority, missing major opportunities while burning out on accounts with no immediate potential.

Main negative impacts:

  • Inefficient prioritization: Without reliable external data, it's impossible to distinguish a high-potential prospect from an account with no budget or need.
  • Time-consuming manual research: Checking Crunchbase for every new lead is a repetitive task that slows down the sales cycle and reduces productivity.
  • Poor sales reactivity: Time spent on manual qualification is time lost to engage, giving competitors an advantage.

Swiftask automates account scoring by cross-referencing your internal data with real-time signals from Crunchbase. Your team receives pre-qualified leads ranked by your business rules.

BEFORE / AFTER

What changes with Swiftask

Without Swiftask

A rep receives a lead. They must manually search the company on Crunchbase, analyze funding rounds, team size, and sector. They then try to estimate a score on Excel. If the lead is cold, 15 minutes are already wasted.

With Swiftask + Crunchbase

As soon as a lead arrives, the AI agent queries Crunchbase, analyzes financial signals, applies your scoring grid, and updates your CRM. The rep receives a notification with the score and the reasons for qualification.

Set up your intelligent scoring in 4 steps

STEP 1 : Define your scoring grid

Configure your success criteria in Swiftask: funding amounts, headcount, industry, location.

STEP 2 : Connect your data source

Integrate Crunchbase to Swiftask via your API key to allow AI agents to access real-time data.

STEP 3 : Automate the workflow

Set the trigger: a new email, a CRM lead, or a web form. The agent processes the data instantly.

STEP 4 : Sync with your CRM

The agent automatically pushes the score and key insights directly into your sales management tool.

Advanced features for your sales team

The AI agent analyzes funding rounds (series, amount), leadership changes, recent acquisitions, and headcount growth.

  • Target connector: The agent performs the right actions in crunchbase based on event context.
  • Automated actions: Automated rule-based scoring. Automatic prospect profile enrichment. Real-time alerts on key account status changes. Dynamic prospecting list prioritization.
  • Native governance: Every scoring decision is documented in Swiftask, ensuring total transparency on the methodology used.

Each action is contextualized and executed automatically at the right time.

Each Swiftask agent uses a dedicated identity (e.g. agent-crunchbase@swiftask.ai ). You keep full visibility on every action and every sent message.

Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.

Benefits of automated scoring

1. Focus on high-ROI accounts

Your sales team only handles leads that meet your defined qualification threshold.

2. Actionable Crunchbase data

Turn raw data into business insights directly usable in your sales processes.

3. Marketing-Sales alignment

Everyone works with the same definition of a 'good' prospect thanks to standardized scoring.

4. Operational time savings

Eliminate hours of manual company research, freeing up time for closing.

5. Effortless scalability

Handle thousands of leads with the same precision, whether you have 10 or 1000 prospects per month.

Data privacy and integrity

Swiftask applies enterprise-grade security standards for your crunchbase automations.

  • Secure API management: Your Crunchbase access is encrypted and isolated within your Swiftask environment.
  • Granular control: You determine exactly which Crunchbase data points are used for scoring.
  • GDPR compliance: Swiftask processes data in compliance with European security standards.
  • Activity logs: Every generated score is tracked, facilitating the audit of qualification decisions.

To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.

RESULTS

Impact on sales performance

MetricBeforeAfter
Qualification time10-15 mins per leadInstant (automated)
Targeting precisionSubjective (gut feeling)Objective (Crunchbase data)
Conversion rateMarket averageSignificant increase
Sales productivityLow (admin tasks)High (active selling)

Take action with crunchbase

Stop wasting time on unqualified leads. Focus your sales efforts on high-conversion potential accounts.

Supercharge your meeting prep with AI and Crunchbase

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