Supercharge your segmentation with AI data enrichment
Swiftask integrates Contact Enhance to turn raw contacts into actionable segments. Target better, convert more, automatically.
Result:
Gain marketing precision by eliminating obsolete and incomplete data from your customer bases.
AI Agents
contact enhance
Connector contact enhance · Secure OAuth 2.0
Why your current segments lack relevance
Marketing segmentation often fails due to data quality. Your CRM databases are littered with incomplete profiles, obsolete job titles, or unqualified companies. Without reliable data, your campaigns cannot be truly personalized.
Main negative impacts:
Inaccurate marketing targeting
Using outdated data leads to off-target messaging, damaging your brand image and conversion rates.
Lost business opportunities
Sales teams waste precious time manually qualifying leads that could be automatically enriched.
Unusable data silos
Your data is scattered and unstructured, making it impossible to create dynamic segments based on real criteria.
Swiftask connects Contact Enhance to your CRM. Every new contact is instantly enriched with precise attributes (industry, size, technology, role), enabling automatic and relevant segmentation.
BEFORE / AFTER
What changes with Swiftask
Manual segmentation
Your marketing team spends hours cleaning Excel files, checking LinkedIn profiles, and updating CRM records. By the time the segment is ready, the data is already partially obsolete.
Segmentation with Swiftask
As soon as a prospect enters your database, Swiftask queries Contact Enhance. The profile is enriched, categorized into the right segment, and ready for a personalized campaign in seconds.
Optimize your segments in 4 key steps
1
STEP 1 : Configure your Contact Enhance connector
Enable the integration in Swiftask to allow your agents to access qualified enrichment data.
2
STEP 2 : Define your segmentation criteria
Create business rules in Swiftask based on new enriched attributes (e.g., 'Tech companies > 50 employees').
3
STEP 3 : Automate lead enrichment
The AI agent processes each incoming contact, fills in missing data, and updates your CRM in real time.
4
STEP 4 : Launch your targeted campaigns
Your segments are dynamic and always up-to-date. Connect them to your email tools for hyper-personalized campaigns.
Enhanced segmentation capabilities
The AI agent analyzes data enriched by Contact Enhance to identify patterns: growth, technological needs, or decision-maker role changes.
- Target connector: The agent performs the right actions in contact enhance based on event context.
- Automated actions: Automatic CRM profile enrichment. Dynamic segment creation. Real-time lead qualification. Scoring based on enriched data. Multi-platform synchronization.
- Native governance: All enrichment actions are logged to ensure GDPR compliance and the quality of your database.
Each action is contextualized and executed automatically at the right time.
Each Swiftask agent uses a dedicated identity (e.g. agent-contact-enhance@swiftask.ai ). You keep full visibility on every action and every sent message.
Key takeaway: The agent automates repetitive decisions and leaves high-value actions to your teams.
Strategic benefits for marketing
Targeting precision
Only target prospects that truly match your ICP (Ideal Customer Profile).
Increased productivity
Replace manual lead qualification with intelligent automation.
Large-scale personalization
Tailor your messages based on specific attributes retrieved by Contact Enhance.
Data-driven decision making
Make decisions based on real, updated segments, not assumptions.
Sales & Marketing alignment
Sales teams receive already qualified and enriched leads, increasing closing rates.
Governance and data integrity
Swiftask applies enterprise-grade security standards for your contact enhance automations.
- Secure processing: Your data is enriched via secure APIs compliant with industry standards.
- GDPR compliance: Swiftask ensures that processed data respects current privacy regulations.
- Granular control: You decide which attributes are updated in your CRM to maintain full control.
- Full audit log: Every profile update is tracked for total transparency regarding data origin.
To learn more about compliance, visit the Swiftask governance page for detailed security architecture information.
RESULTS
Impact on your marketing performance
| Metric | Before | After |
|---|---|---|
| Qualification time | Several days per week | Instant (automated) |
| Lead relevance rate | Low (erroneous data) | High (verified data) |
| Campaign conversion | Standard | +30% thanks to refined targeting |
| CRM error rate | High | Drastically reduced |
Take action with contact enhance
Gain marketing precision by eliminating obsolete and incomplete data from your customer bases.